Vizio Inks Deal for Blockbuster Movie Streams
In a major travel for Blockbuster’s flick streaming service, Vizio has signed an agreement with the No. 1 DVD rental assist that could soon feature Blockbuster On Demand in the Irvine, Calif.-based the No. 1 telecasting manufacturer’s televisions.
Dave Habiger, CEO of Sonic Solutions, whose Roxio CinemaNow software powers Blockbuster streaming service, said in a Feb. 4 call with investors that Vizio could bow Blockbuster-enabled TVs as primeval as this spring.
Vizio spokesperson Jim Noyd confirmed the existence of an agreement with Blockbuster, but said a release date for Vizio TVs incorporating Blockbuster movies has not been determined.
Blockbuster movies, when available, would likely be incorporated through branded Vizio Internet apps (VIA), which separately feature Netflix, Showtime, Revision3, blip.tv, CBS, CNBC, Free Stream Media, iMemories, NBC and The Weather Channel.
Vizio is bowing ads with Beyoncé Knowles highlighting the apps and premium XVT television line (priced from $1,199) during the pre-game and fourth quarter of Sunday’s Super Bowl telecast.
By including Blockbuster On Demand, Vizio would substantially upgrade the quality of movies available electronically to consumers, including major new releases.
Dallas-based Blockbuster, the No. 1 DVD rental service, has CE deals with Samsung, TiVo and Motorola that feature internal Blockbuster-branded widgets in TVs, Blu-ray players, digital video recorders and ambulatory phones, easing the knowledge to rent or buy movies electronically.
A Blockbuster representative was not directly available for comment.
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